Hey, wondering when working on a branding or marketing project you've ever thought to yourself...
That, WOULD have been really great to know, BEFORE we started our project...
This person is...
- Blowing through my budget
- We're way over schedule
- I'm not really sure what I'm getting
- Did I pay too much or too little?
- This is getting way too stressful...
And We've heard (or seen) it all...
Hopefully, Never have you ever…
Hired online designer for a logo only to realize too late it was a direct copy with only the name of the company changed
Hired a friend and we’re not speaking anymore (lost time and friendship)
Asked my designer for our logo only to find out their hard drive crashed and they don’t have it anymore
"We'll deal with that later" all while setting themselves up to ask for more money later to compensate for "poor planning".
The creative doesn't read the brief and designs for the wrong product
Received the final project invoice to find out it was way over budget
The designer doesn't proof properly and you have to re-print all your brochures because the phone number in wrong
There was no industry exclusivity contract and the marketer started working for a clients competitor
The Illustrator re-sold all the illustrations they developed for the client
*And yes, unfortunatly these are all true.
Hey there, just so we're clear...
It's not just you,
this does NOT get taught in design school or marketing school or even business school.*
The implications to your project and even business could really be huge...
- Unexpected Project Costs
- Missed Timelines
- Lack of Competency
- Underwhelming Outcomes
- Project misconceptions
*Which means the creative you just hired probably doesn't know either and they are doing your project with their fingers crossed...
Don’t stress, we got you…
We compiled our greatest learnings and lessons
(aka let's never do that again) into an intuitive and easy-to-understand guide for your next logo, website, really any kind of marketing project you're planning or currently working on from start to completion.
We made sure:
It was easy to implement
Made for any creative project, no matter the type, size, or complexity.
Would repeatedly give us peace of mind and confidence with every project and every consultant
We understand, that you don't do these types of projects every day, heck probably not even once a month, or even year, but hey found us, and you’re in the right place.
We created this guide for the Start-Ups, Entrepreneurs, and small businesses in mind - Those who's time and investment are the most valuable.
This is to help you gain back:
Clarity and Insight of what’s needed for your best outcomes
Maximize your productivity and marketing dollars
Confidence in Outsourcing and partnering to build an even more effective team
Increased collaboration to get those wins faster
Greater internal buy-in and support
Understanding and utilizing the best process, practices and tools
Build stronger supportive relationships with internal and external teams
Team’s efficiency and Prevent confusion
Reduce communication breakdowns + navigate expectations
Prevent schedule and resource overloads
How we do it...
A step-by-step guide, jam-packed with the accumulation of our 25+ years of experience working with EVERY type of project, client, and creative consultant.*
(trust us, we've got the stories and scars to prove it.)
This IS the foundational resource material you’ll need to get the absolute most out of your next creative project with
No jargon, No marketing speak, No BS.
We broke the guide into 3 sections
based on a project’s phases...
1. THE PREP
Understand whats needed for a great Project Scope, Key Messaging, Research, and Project Planning and those important Metrics.
2. THE PROCESS
Gets you prepared for hiring the right person, the best practices for collaboration reviews, and feedback, Contracts, Confidentiality and Payment Terms.
3. THE POST
How to properly close out the project with the understanding of the Ownership of assets, Back-up storage, and security.
Then... we decided to take it one step further, so ALL your bases covered and added...
RED FLAGS Our insight and experience of things you shouldn't ignore or go beyond until resolved during any point of the process.
If you ONLY do these things..." Not everything is necessary, but these are the bare minimum things you should take into consideration
We'll keep this short because,
you'll either get this now
or later (and wish you had*).
*We totally understand you wanting to support those who are faking it till they make it.
Time is valuable and budgets are only getting tighter so here's how we can help you right now?
SPECIAL LIMITED OFFER
So if you’re thinking, I might wait till the whole course comes out, Don't Because...
We’ve got an awesome deal for you - and it kinda kicks our butts into gear to get it out the door ASAP.
Get the guide now and we’ll send you a coupon for 1/2 OFF
the full program the second it comes out.
Instead of starting from scratch for every project, we've got 60+ Practical insights and tools for you and your team to ensure increased productivity, collaboration, and project outcomes for building your brand, and move through your project with confidence.
WHAT YOU CAN GET RIGHT NOW...
THE GUIDE BOOK
BRANDING + MARKETING EDITION
AKA - WHAT YOU SHOULD KNOW
BRANDING + MARKETING EDITION
AKA - HOW TO DO IT
VIDEO, FRAMEWOKS + WORKSHEETS
Walkthrough of our insights
Overview project checklist
Time tested tips
Links to our vetted tools and resources.
Projects “Red Flags”
If you ONLY, do these things list
Read time: 45min
The Guide Book
Editable Frameworks + Worksheets
And tons of both complex and simple Examples
Still Got Questions?
CEO, The Central Branch,
The Brand Primer
About the Author
Brady Dahmer is a multiple award-winning designer and creative entrepreneur. He is the founder of Central Branch, a branding and creative intelligence agency that is dedicated to empowering businesses by helping them better understand themselves and what they offer in the marketplace.
Brady has over 25+ years experience running a successful design agency and was a course developer and faculty member of a national art school. He has held board positions for a number of leading arts foundations and events, and has been actively involved with entrepreneurs, Fortune 500 companies, current and future leaders and revolutionary thinkers throughout his career.