Let's Work Smarter,
Because the last thing you want to be saying is this...
This is your go-to resource to help you manage your next marketing project's resources and team even better.
Hey Start-Ups, Entrepreneurs, and Small Businesses - Now's not the time to be guessing.
Wouldn't it be great to know why you are:
Blowing through your budget
Going over schedule
Feeling like the project missed the mark
Every conversation feels like a negotiation
It's time for things to get a whole lot easier.
What we've got for you,
a step-by-step handbook, jam-packed with the accumulation of our 25+ years of experience working with EVERY type of project, client, and creative consultant.
Think of it as a Coles Notes™ for your next creative project.
Your go-to resource for:
Running a creative project as smoothly and effortlessly as possible
Understanding what resources are really needed
Learning how to hire the right people
Protecting yourself from fraud + failure
Increasing teams collaboration
Reducing your stress, worry, and frustration
Giving you clarity and insight into what's needed for best outcomes
With no jargon or marketing-speak, and no filler (AKA No BS)
We built it to stop hearing the stories...
Hired an online designer for a logo only to realize too late that it was a copy of another businesses identity
Hired a friend and are not speaking with them anymore
Asked your designer for your logo only to find out their hard drive crashed and they don’t have it anymore
Heard "We'll deal with that later" as they set themselves up to ask for more money later to compensate for "poor planning".
Had to re-print a brochure or product catalog because your web address was incorrect
The marketer started working for a competitor as there was no industry exclusivity contract.
The last thing we want is for you to be another bullet on that list.
In our 2500+ projects, we determined the key to repeated success is not only the creative ideas and their execution but the people that drive each step of the creative process, but...
The success of a project is sometimes a balancing act between all parties - all of which have to be aligned or else they fall in here...
Don’t stress, we've got you.
We understand that you don't do these types of projects every day, but hey you found us, and you’re in the right place.
Use it before starting any:
Really any project where you need to hire a creative.
OK, We'll keep this short and get right to the goods.
because you don't want to do another project without it.
Walkthrough of our insights
Overview project checklist
Time tested tips
Links to our vetted tools and resources
Project “Red Flags”
"If you ONLY, do these things" list
Read time: 45min
Marketing + Branding Edition
HOW WE BUILT IT FOR YOU
We started by focusing on the simple, but important things.
The ones that could make or break a project or team, and presented in a way to show you what you need to know quickly, simply, and effectively.
EACH SECTION BUILDS ON THE ONE BEFORE
1. THE PREP
Understand what is needed for a great Project Scope, Key Messaging, Research, and Project Planning and those important Metrics.
2. THE PROCESS
Gets you prepared for hiring the right person, the best practices for collaboration reviews, and feedback, contracts, confidentiality and payment terms.
3. THE POST
How to properly close out the project with the understanding of the ownership of assets, back-up storage, and security.
Sometimes those “little details" have special talents in creating big problems!
So we added 2 critical sections into the handbook to help you
see and react to potential bad situations long before they materialize:
Our most important insights and experiences called out, the of things you shouldn't ignore or go beyond until resolved.
If you ONLY do
Not everything is necessary, but these are the bare minimum things you need take into consideration to make your project a success.
COMING SOON + LAUNCHING 2021
They Asked, We Listened,
A few requests have been made for a more hands-on, in-depth, "show me how now" version of the handbook - so we're in the process of developing:
THE DIY COURSE
What you need to know for when you need to do it.
Editable Frameworks + Worksheets
And tons of both simple and in-depth examples
Marketing + Branding Program
Pre-Launch Price - $387
SPECIAL LIMITED OFFER
So if you’re thinking, I might wait till the whole program comes out, Don't because...
We’ve got an awesome deal for you - and it kinda kicks our butts into gear to get get the progam out the door ASAP.
Get the handbook now and we’ll send you a code for 1/2 OFF the Course the second it comes out.
ARE YOU SIGNED UP TO GET THE LATEST UPDATES AND OFFERS?
CEO, The Central Branch,
The Brand Primer
Still Got Questions?
We would love to hear from you,
the best places to reach us are:
About the Creator
Brady Dahmer is a multiple award-winning designer and creative entrepreneur. He is the founder of Central Branch, a branding and creative intelligence agency that is dedicated to empowering businesses by helping them better understand themselves and what they offer in the marketplace.
Brady has over 25+ years of experience running a successful design agency and was a course developer and faculty member of a national art school. He has held board positions for a number of leading arts foundations and events and has been actively involved with entrepreneurs, Fortune 500 companies, current, and future leaders, and revolutionary thinkers throughout his career.
Brady created a curriculum and taught Design and Art Direction at The Art Institute, as well as ran a competitive international youth entrepreneurial program (TYE) for highschool students for 6 years.